The Project

ToughGuard20 are Australia’s leading manufacturer of innovative patented fencing and balustrading products, previously known as Sfercos Aluminium. They design and fabricate aluminium fencing products in their Geelong based factory.

Circle Media were engaged to help in the transition period during which the company changed names. A whole new brand identity was established with a modern the look and feel. Beginning with new brand colours and logo design. The logo incorporates an icon centred around the unique patented shape of the ToughGuard20 exclusive fence. Working with their team, it was requested to include a tick to show the quality of the product.

Our design team were then asked to assess their current website and come back with suggestions for a website refresh – including optimisiation for Google and mobile screen devices. We proceeded to redesign and redevelop the website, providing a modern and clean look responsive to all screen sizes. The website was designed to focus on their range of products and highlight the fact the aluminium fencing products are Australian made. In order to assist with Google ranking, SEO and regular blog posts are created by our in-house copywriting team.

Product photography was captured to showcase the range in fencing styles and colours. This was then complimented by creating a series of social media videos. The videos feature Craig, ToughGuard20 owner, discussing the properties, features and product range available from the Australian made ToughGuard20. Circle Media also work with ToughGuard20 to assist with their social media management.

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