Carine’s Merchandise

The Project

Carine’s Merchandise are a machinery and farm supplies dealership in Horsham who cater for a broad range of on-farm requirements. With an ever-growing range of machinery and equipment, Carine’s provides options to their customers for everything from grain equipment and tillage to everyday farm machinery. Carine’s Merchandise are a well known and respected part of the Western Victorian farming community.

Andrew Carine, the owner of Carine’s Merchandise, approached Circle Media with an established logo and brand reputation, being well known in their local area for being a quality supplier of agricultural machinery. Andrew was looking for assistance in building their social media presence and refreshing their brand image. Maintaining the current logo and brand colours was important for Carine’s given their well-established reputation and therefore Circle Media worked to expand their brand presence.

Circle Media worked closely with Andrew and his team to establish a social media presence that integrates with videography and photography to best showcase Carine’s Merchandise products and achieve the best online interactions.

A new website for Carine’s Merchandise was developed to be highly responsive and easy to navigate. It details all of the equipment they have on offer, including machinery available for hire. Plus, Circle Media incorporated a ‘Videos’ page to showcase their machinery and the benefits attached.

Finally, to support the updated website and online presence, Circle Media has continued to produce regular brochures for Carine’s Merchandise to showcase new products and special offers.

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